Blog: US$15m for Coca-Cola's original recipe? Not these days
Andy Morton | 15 May 2013
You can get all sorts of things on eBay - a new laptop, a car, the original recipe for Coca-Cola.
Yes, really. Well, probably. A man called Cliff Kluge claims to have found the soft drinks equivalent of the holy grail in a pile of letters bought at an estate sale in Georgia and is now selling it on the online auction site for up to US$15m.
Sorry, how much?
Cliff is obviously unaware of the declining value of full-sugar cola CSDs that has seen The Coca-Cola Co embrace low- and no-calorie ideals and PepsiCo attempt to reinvent the category with a sweetener shakeup.
Now, if he were to find a recipe for a zero-calorie carbonated soft-drink that uses all-natural ingredients and shifts over a billion cans a day, then I'm sure he could name his price.
I can think of at least two companies that would be very interested.
This week, Diageo held a UK semi-final for its global World Class cocktail competition. ...
The rules have changed. The goal posts have... gone? ...
Would the thought of working in a morgue stop you from drink driving? ...
You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...
- Paddy Irish whiskey - The Facts
- A-B InBev and its SABMiller divestments - Focus
- SABMiller in Cent'l & E Europe - What is for sale?
- Is single malt the Great White Hope for Scotch?
- Is the wine industry confusing its consumers?
- Pernod Ricard to widen Our/Vodka sales reach
- Leonardo DiCaprio joins Runa drinks board
- Remy Cointreau names new Travel Retail exec
- Pernod in talks to sell Paddy whiskey to Sazerac
- US wholesalers point to Absolut decline - report
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Carbonates in India
- Consumer and Market Insights: Spirits Market in the US