Blog: Andy MortonUS lacks bottle for craft soda revolution

Andy Morton | 17 October 2014

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category.

An article in Business Week asked if products such as Caleb's, which is made from cane sugar and kola nut extract, could do for soft drinks what craft beer has down for the US brewing sector.

It's a nice thought. But, as the article points out, so much wishful thinking. The US's glittering craft beer reputation was built on the backs of hundreds of small-scale, quality-obsessed hobbyists who liked beer so much they wanted to make their own. Caleb's Kola is the pet project of an international conglomerate with a presence in almost every country in the world, and with enough money to buy all US craft brewers out a few times over.

So unless America's soda fans start turning their garages and laundry rooms into ad-hoc bottling plants, we are unlikely to witness a craft soda revolution any time soon.

Sectors: Soft drinks

Companies: PepsiCo

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

NEWS

The Coca-Cola Co Christmas ad comes out top in UK facial-tracking study - video

Technology that measures emotions by tracking facial expressions has adjudged The Coca-Cola Co's latest UK Christmas ad to be the most effective of the season. ...

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

NEWS

Danone Manifesto Ventures invests in Kona Deep

Danone's venture capital arm has invested in Hawaii-based water brand Kona Deep....

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

NEWS

The Coca-Cola Co lines up 100% stevia-sweetened Coke

The Coca-Cola Co has confirmed it will start testing a new 100% stevia-sweetened Coke product outside of the US next year.  ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?