Blog: Andy MortonUS anti-obesity groups fight to lose in publicity scramble

Andy Morton | 19 June 2014

Health groups in California this week failed in a bid to force sugary drinks to carry health warnings after the state assembly voted against legislation. 

However, according to US politics website Politico.com, passage of the bill was never the point. What the groups want is publicity and to “(push) out the anti-soda message to a broader and broader audience”, the site said. One member of the American Heart Association even said of the warning label bill: “Part of me hopes it doesn’t pass - and I shouldn’t say this - because I’d love to have the debate over and over again."

The article also says that within health groups there is discussion over the use the word “obesity”, with some claiming that soda company lobbyists win every time it is used. Instead, they say, activists should focus on diseases such as diabetes.

“When I say diabetes, the industry has no idea what to say,” a health group spokesperson said. “This isn’t about calories anymore.”

It has only been 18 months since the Coca-Cola Co started using the obesity word in its adverts, but already those challenging the soft drinks industry over health issues are trying to reframe the debate. 

NEWS

Coca-Cola Enterprises lines up Monster energy boost as European merger looms

Coca-Cola Enterprises (CCE) is planning to roll out new Monster energy drinks in Europe, ahead of its expected bottler merger in the region....

BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

ANALYSIS

Premiumisation comes to the bottled water segment - NPD round-up

It's good to be in the bottled water business. According to Canadean, packaged water sales are expected to drive almost all of the net growth in beverage consumption over the next five years in the US...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?