Blog: Chris MercerUK thirst for Budweiser

Chris Mercer | 18 August 2010

Glancing at recent sales of Budweiser, there is no wonder that Anheuser-Busch InBev has handed the Stag brewery a stay of execution in the UK.

The brewery is now expected to close at the back end of 2011, rather than at the beginning of the year, as earlier announced by A-B InBev.

Last week's quarterly figures from the brewer give us an insight into its thinking. The firm's sales volumes rose by 11% in the UK in the second quarter, against a market that only just kept its head above the water.

Budweiser sales, in particular, rocketed off a low base - which the brewer has attributed to the brand's position as official sponsor to the FIFA World Cup. England were briefly involved in the tournament.

A contact of mine and long-serving employee at the Stag brewery, based in Mortlake near London, told me earlier this year that the facility was brewing "more Budweiser than ever before".

It seems A-B InBev needs more time to figure out how to maintain supply once the brewery is shut.


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?