Blog: Chris MercerUK minimum pricing won't affect most drinks - the proof?

Chris Mercer | 16 February 2011

Let's be honest, it didn't really need an investigation, did it? At least, no more than a few minutes with a calculator. Still, it's interesting to see just how little the UK Government's minimum pricing plan will affect most alcoholic drinks, according to a new study.

Plans to ban drinks sales at below the sum total of duty tax and value added tax are set to be introduced by the UK Government later this year.

The announcement has already drawn the ire of the pub trade, which quickly picked out that a can of lager, under the new rules, would still only cost GBP0.38. A pint of lager, around 568ml, costs GBP3 on average in pubs and bars.

Now, the Guardian newspaper has published an investigation that, it says, shows that something like one in 4,000 drinks are likely to be affected by the new rule.

From an industry perspective, rather than the actual floor price, what's more worrying about the Government's announcement is the precedent it sets. Ministers are directly linking pricing to alcohol harm.





The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....


Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....


When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....


Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage

Forgot your password?