Blog: The real stars behind supermarkets' Scotch success
Andy Morton | 25 July 2014
Lidl's Queen Margot 8yo won a "gold outstanding medal"
There was a big media focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC).
The UK's Waitrose received a “gold outstanding medal” for its eight-year-old blend while Germany's Lidl won the same for the Queen Margot eight-year-old blend. What the press failed to note, however, is that the undoubted quality of the liquids has less to do with the supermarkets than the distillers behind the blend, which in the case of Waitrose's Scotch offerings is Ian Macleod Distillers, owner of the Glengoyne brand.
Lidl is more circumspect with the identity of its whisky supplier, and a call to the supermarket's UK press office was met with a no comment.
What the supermarkets do bring to the table, however, is their price power. Lidl's Queen Margot is currently available for an eye-wateringly low GBP11.99 (US$20.37).
Unfortunately, I'm not able to tell you if the price is worth it - at the IWSC's tasting session in central London on Wednesday evening the Queen Margot was finished before I got to try it. Which perhaps means that it can't be bad at all.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
Jägermeister has partnered with Live Nation in the US to sponsor a series of Electronic Dance Music (EDM) festivals in the country, in a bid to build brand loyalty among target consumers. ...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
French wines, spirits reverse exports fall in 2015 - figures...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Pernod Ricard 's first-half results - Preview
- Pernod Ricard's H1 performance by region - Focus
- Carlsberg's Q4 & full-year results - Preview
- Heineken's FY performance by region - Focus
- Carlsberg's full-year performance by region
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Diageo completes wine category exit in US
- Pernod Ricard targets US through unit, exec switch
- William Grant & Sons' Ailsa Bay - NPD
- Beam Suntory targets Kenya with Edrington/FIX
- Global travel retail insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global Whiskey Market 2016-2020
- Emerging Drinks Industry Trends
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research