Blog: Andy MortonThe Keurig Cold - Coca-Cola Co's informant on the inside

Andy Morton | 4 August 2014

Last week, Bloomberg ran a wide-ranging interview with Coca-Cola's North American head Sandy Douglas that focussed on the company's battles against the health lobby. But that particular fight is already well documented, and it was the article's insights into Coca-Cola's next generation home-carbonation platform, the Keurig Cold, that were much more revealing.

For example, did you know that Coca-Cola's 16% stake in Keurig Green Mountain only came about because a former executive left the soft drinks firm to take over the reins at Keurig? When Brian Kelley found out about the secret Keurig Cold plans he figured this was something his previous employer ought to be in on.

The article also reveals that the as-yet-unreleased Keurig Cold machine will be something of a Trojan horse in your kitchen, sending consumption data back to Coca-Cola so it can keep tabs on what consumers are drinking.

It'll be interesting, in light of recent wider revelations on privacy, to see how people react to that.

Sectors: Soft drinks, Water

Companies: Coca-Cola Co

NEWS

The Coca-Cola Co appoints COO & president as CFO prepares exit

The Coca-Cola Co has named a new president & chief operating officer as part of a number of key management changes - including the departure of its CFO....

BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

NEWS

The Coca-Cola Co makes language gaffe in New Zealand campaign - report

Coca-Cola's New Zealand unit has experienced a social media backlash after a vending machine campaign backfired. ...

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?