James Wilmore

The just-drinks Weekly Round-Up

By: James Wilmore - 25 November 2013 15:38

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On just-drinks last week: 

  • Just-drinks got up close with Diageo's new(ish) CEO, who revealed plans to launch into the high-end Bourbon market. We also couldn't resist asking Ivan Menezes about Guinness' latest marketing "tactics", but the stout brand looks set to stay in the group's portfolio. Bacardi unveiled a new global campaign for its namesake white rum.
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  • In the brewing world, SABMiller reported a rise in half-year profits, but flat sales as the familiar story of a tough Europe, but brighter emerging markets remains. Its Europe unit is also eyeing a new effort to tackle the demographic most brewers struggle with: women.
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  • For the grape gazers, attention turned to the Australian duo of Treasury Wine Estates and private equity-owned Accolade Wines. The groups have got that little bit closer by signing a new deal in the US. Where will this love affair lead?
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  • In soft drinks, we zeroed-in on an interesting new player in the sports beverage sector - iPro Sport - which has big plans in the UK and US markets. While in Asia, Asahi Group expanded its bottled water interests in Indonesia.
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