Blog: Olly WehringThe just-drinks Weekly Round-Up

Olly Wehring | 11 November 2013

On just-drinks last week:

In the just-drinks research store, we've launched the first in a new - and ongoing - series of reports, which tell the story of major developments in the global drinks industry. Heineken's battle to secure full control of Asia Pacific Breweries dominated the headlines late last year. Here's the full story of how the saga unfolded.

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"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....

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Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

ANALYSIS

Hard seltzer drives a new wave of innovation in flavoured alcoholic beverages - NPD round-up

In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same...

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Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

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Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

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