Blog: Andy MortonThe Coca-Cola Co - now with added twist - video

Andy Morton | 29 May 2014

The Coca-Cola Co's ongoing “Share-a-Coke” campaign encourages consumers to buy the firm's flagship beverage for their friends. Its latest marketing ploy helps you make those friends in the first place – with a Coca-Cola bottle that can only be opened by two people.

One more example of the soft drinks industry getting interactive.

 

 

 

 

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?