Blog: The Big Snapple
Chris Brook-Carter | 12 September 2003
No doubt there'll be enormous benefits to the City and its schools as the money fills holes in the budget deficit. However, something about all this sits uneasy with me. This is no anti-capitalist rant - sponsorship has an important part to play in brand building - but how far should we let the corporate world seep into our every day lives?
This is not just the sponsorship of a football match but of a city - a community of people and in particular its children.
Surely this deal is only the start. If there can be an official drink, there can be an official clothing line or car, food producer or perfume. And no doubt other cities too will be keen to learn quickly from the Big Snapple experience and get in on the action o.
There was a craze in the UK a year ago where students were selling the space on their foreheads to advertisers. I hope the Snapple deal is not the thin end of the wedge.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Has Diet Coke passed its sell-by date? - Comment
- Diageo brands need "fixing and nurturing" - TWE
- SAB shareholders granted AB InBev vote split
- Diageo's Guinness Rye Pale Ale - NPD
- Pernod Ricard wins Ron Matusalem 'Cuba' legal row
- Work begins on Glasgow distillery
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages