Blog: Andy MortonThe argument against sugar tax made simple

Andy Morton | 30 March 2016

Coca-Cola Enterprises CEO John Brock came out fighting against the UK government's proposed sugar tax, saying he doesn't think it will pass unchanged. His view is likely typical of the drinks industry, which is no doubt gearing up for a major lobbying effort in the two years before the duty is scheduled to pass.

Helping the cause yesterday was Washington Post columnist Catherine Rampell, who made some killer points in the argument against sugar taxes. The article is worth a read in full, but her issues include that the Government assumes the tax won't just be absorbed by suppliers through narrower profit margins, and that consumers won't swap soft drinks for chocolate bars.

The tax may mean well, but can it outmanoeuvre human nature?

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