Blog: Andy MortonTFWA - The bubble continues

Andy Morton | 26 October 2012

Friday, the sixth and final day of TFWA, and as the heavens open above Cannes, just-drinks joins everyone in packing up and heading home.

The consensus seems to be that its been a good exhibition, another chance to meet with a wide range of clients and see some familiar faces.

If there has been an overarching trend, it's the continuation of travel retail innovations, or "differentiation" as Diageo called it at the launch of its exclusive-to-airports Johnnie Walker collection. Travel retail units are still chasing Russians and Chinese around the globe, whether they are ditching Egypt for Thailand or Turkey, while newly-affluent customers in Africa, such as Nigerians, are becoming increasingly talked about.

New technology is also starting to filter in and firms are slowly becoming aware of its potential. On a wider scale, the sector still seems to be in a bubble and less prone to economic headwinds felt elsewhere in the drinks market.

And, everyone we spoke to at the exhibition seemed confident that will continue, to next year at least.


BLOG

Indra Nooyi - a bare-footed hippie maybe, but don't call her company Pepsi

I'd imagine the term "hippie" is rarely used in a positive way in business circles. ...

BLOG

Westons competition lands Peter the story of his life

Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”....

BLOG

The man with the golden lager - is Bond still working for Heineken?

It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...

just-drinks homepage



Forgot your password?