Blog: TFWA - The bubble continues
Andy Morton | 26 October 2012
Friday, the sixth and final day of TFWA, and as the heavens open above Cannes, just-drinks joins everyone in packing up and heading home.
The consensus seems to be that its been a good exhibition, another chance to meet with a wide range of clients and see some familiar faces.
If there has been an overarching trend, it's the continuation of travel retail innovations, or "differentiation" as Diageo called it at the launch of its exclusive-to-airports Johnnie Walker collection. Travel retail units are still chasing Russians and Chinese around the globe, whether they are ditching Egypt for Thailand or Turkey, while newly-affluent customers in Africa, such as Nigerians, are becoming increasingly talked about.
New technology is also starting to filter in and firms are slowly becoming aware of its potential. On a wider scale, the sector still seems to be in a bubble and less prone to economic headwinds felt elsewhere in the drinks market.
And, everyone we spoke to at the exhibition seemed confident that will continue, to next year at least.
It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....
It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...
After a 2014 it'll want to forget, Treasury Wine Estates has some good news....
- Focus - Diageo's FY Performance by Region
- Diageo " knew United Spirits would be complicated”
- Has Diageo added Beer to its 'Non-Core' List?
- It's not all bad for Diageo - Analysis
- Focus - Diageo's FY Performance by Brand
- NPD: Tomatin Contrast, Cù Bòcan
- Challenges remain as Diageo posts flat FY sales
- Bacardi creates Bacardi rum marketing role
- Tesco pulls small carton-size Ribena, Rubicon, Cap
- Diageo, Heineken end South Africa, Namibia JV
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global cachaca insights - market data, product innovation and consumer trends research