Blog: Tequila question
Chris Brook-Carter | 6 October 2003
But though the gin cocktails we were served demonstrated once more the potential for gin to gain lost ground on vodka if it was given the right backing, it was really another white spirit cousin I was interested in - Tequila.
Its was difficult to know from afar how serious to take the news last week that the US drinks industry was deeply concerned by the Mexican Tequila authorities' plans to insist all Tequila be bottled in Mexico. On meeting delegates from DISCUS, the answer quickly became clear - very.
DISCUS's head of communications Frank Coleman told me: "We are going to be very aggressive with this."
At the moment, around 50% of the world's Tequila consumption takes place in the US. Of that total 83% is imported in bulk and then bottled locally, including the major brands Sauza and Jose Cuervo.
Both sides are claiming to be backed by international trade laws, but that's an awful lot of jobs that would go south of the border if Mexico gets its way - jobs both countries' governments need in the present enviroment. With accusations mounting, the US government look set to get involved and I think we can expect a long, drawn out and heated trade battle before a conclusion is reached on this one.
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
- How the can has a part to play in beer's future
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- Why sports drinks fail to ride the Olympic wave
- It isn't just men who like beer - Comment
- Diageo Australia's commercial head to step down
- William Grant sees 2015 sales, profits lift
- Stoli Group CEO Rob Cullins to step down
- Luxury and e-commerce a "natural fit" - Diageo
- Kirin lines up cans for Little Creatures beer
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends