Blog: Tequila question
Chris Brook-Carter | 6 October 2003
But though the gin cocktails we were served demonstrated once more the potential for gin to gain lost ground on vodka if it was given the right backing, it was really another white spirit cousin I was interested in - Tequila.
Its was difficult to know from afar how serious to take the news last week that the US drinks industry was deeply concerned by the Mexican Tequila authorities' plans to insist all Tequila be bottled in Mexico. On meeting delegates from DISCUS, the answer quickly became clear - very.
DISCUS's head of communications Frank Coleman told me: "We are going to be very aggressive with this."
At the moment, around 50% of the world's Tequila consumption takes place in the US. Of that total 83% is imported in bulk and then bottled locally, including the major brands Sauza and Jose Cuervo.
Both sides are claiming to be backed by international trade laws, but that's an awful lot of jobs that would go south of the border if Mexico gets its way - jobs both countries' governments need in the present enviroment. With accusations mounting, the US government look set to get involved and I think we can expect a long, drawn out and heated trade battle before a conclusion is reached on this one.
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- How craft beer has shattered its US shackles
- New CEO sparks optimism at Coca-Cola - Analysis
- Ashwagandha - The next functional drinks trend?
- Moet Hennessy unaffected by LVMH Dior buy
- BrewDog moves into spirits with LoneWolf launch
- Portman Group heads to Tesco for new chief exec
- Johnnie Walker Bourbon Cask & Rye Finish - NPD
- Remy signs new three-year Russia deal with Roust
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report