Blog: Olly WehringTaps run dry at A-B theme parks

Olly Wehring | 8 January 2009

Free beer at Anheuser-Busch theme parks is to become a distant memory after the InBev-owned brewer said it would cease freebies at all hospitality centres.

Intriguingly, this is reportedly because the concept had "pretty limited appeal" among theme park visitors.

The concept of 'free beer' having a 'limited appeal' does not sit tidily in my mind. But, then, perhaps I am not the archetypal SeaWorld visitor. In fact, I'm sure that I'm not.

Plus, most analysts think A-B InBev is going to sell off the theme parks anyway, and thus the taps were always going to run dry at some point.

Perhaps they will be bought by someone like Disney, which will no doubt hand out free Mickey Mouse ears instead.


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