Blog: Sweden says Iron Maiden's Trooper is super after all

James Wilmore | 29 May 2013

It was hardly a matter of life and death, but Iron Maiden have broken through the final frontier. Yes, Trooper ale has been allowed to land in Sweden. 

After (probably) tense negotiations, and a few quick clicks of the zoom button, officials at Sweden's state-run liquor store monopoly, Systembolaget, have embraced their inner metaller by giving the go-ahead. Bottles of the 4.7% beer will be available in Sweden from the end of June. 

Apparently, due to Swedish laws, drink labels in the Scandinavian country are banned from featuring "elements of war, weapons or aggression". So, instead, Trooper's label just features a close-up of the band's mascot Eddie, aka Eddie the Head. 

Still quite an aggressive looking chap, if you ask me, but there you go. 

 

 

 

 


BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?