Blog: Sweden says Iron Maiden's Trooper is super after all

James Wilmore | 29 May 2013

It was hardly a matter of life and death, but Iron Maiden have broken through the final frontier. Yes, Trooper ale has been allowed to land in Sweden. 

After (probably) tense negotiations, and a few quick clicks of the zoom button, officials at Sweden's state-run liquor store monopoly, Systembolaget, have embraced their inner metaller by giving the go-ahead. Bottles of the 4.7% beer will be available in Sweden from the end of June. 

Apparently, due to Swedish laws, drink labels in the Scandinavian country are banned from featuring "elements of war, weapons or aggression". So, instead, Trooper's label just features a close-up of the band's mascot Eddie, aka Eddie the Head. 

Still quite an aggressive looking chap, if you ask me, but there you go. 

 

 

 

 


BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?