Blog: Sweden says Iron Maiden's Trooper is super after all

James Wilmore | 29 May 2013

It was hardly a matter of life and death, but Iron Maiden have broken through the final frontier. Yes, Trooper ale has been allowed to land in Sweden. 

After (probably) tense negotiations, and a few quick clicks of the zoom button, officials at Sweden's state-run liquor store monopoly, Systembolaget, have embraced their inner metaller by giving the go-ahead. Bottles of the 4.7% beer will be available in Sweden from the end of June. 

Apparently, due to Swedish laws, drink labels in the Scandinavian country are banned from featuring "elements of war, weapons or aggression". So, instead, Trooper's label just features a close-up of the band's mascot Eddie, aka Eddie the Head. 

Still quite an aggressive looking chap, if you ask me, but there you go. 

 

 

 

 


BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?