Blog: Chris MercerSurprising(?) figures on UK wine consumers

Chris Mercer | 23 November 2011


Figures released by Accolade Wines show that half of "regular" wine drinkers in the UK don't know that Cabernet Sauvignon is a red wine. And, that's not all.

Among the other insights offer by Accolade's Wine Nation report, published today (23 November), is that only around one in four of wine drinkers questioned knew that Rioja is a wine producing region. 

I could carry on, but you get the idea. Of course, it's easy for everyone within the wine industry to sit around chortling about the ignorance of the uncivilised, plonk-swigging masses.

But, before anyone does, is it important that people don't know whether Rioja is a region or simply a type of wine? If they like the style and they seek out the name, one could argue that's all that matters.

I'm all for a bit of education, but you can't force it down people's throats. Many UK consumers buy wine on promotion and will continue to do so until the juice runs dry. Some will take greater interest in the styles on offer. Before that, though, they need to learn to enjoy wine.



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