Blog: Sticky Wicket
Chris Brook-Carter | 18 August 2003
It just seems amazing to me that at a time when the drinks industry is under such intense scrutiny for the affects of its advertising on alcohol misuse - particularly by minors - that spirits adverts are screening during the middle of the day and perhaps even worse during a sports event.
If the alcohol industry is to convince its doubters that it is more than capable of regulating its own advertising standards it needs to demonstrate a far greater degree of restraint than it currently is.
Just-drinks has argued previously that it believes companies like Bacardi and Diageo need to re-evaluate the content of their RTD advertising. While there is nothing wrong with the content of The Famous Grouse's marketing some common sense about the timing is needed before the government makes a decision on regulating alcohol advertising standards.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
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- Global gin insights - market data, product innovation and consumer trends research
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- Global rum insights - market forecasts, product innovation and consumer trends research