Blog: Chris Brook-CarterSticky Wicket

Chris Brook-Carter | 18 August 2003

I have spent the last few days sitting in open-mouthed surprise as England did what many of us believed impossible, ie winning a test match against South Africa. However, my biggest shock of the last five days' viewing was not that we actually scored some runs or even got Graham Smith out (twice) but that the breaks on TV were littered with adverts for The Famous Grouse.
It just seems amazing to me that at a time when the drinks industry is under such intense scrutiny for the affects of its advertising on alcohol misuse - particularly by minors - that spirits adverts are screening during the middle of the day and perhaps even worse during a sports event.
If the alcohol industry is to convince its doubters that it is more than capable of regulating its own advertising standards it needs to demonstrate a far greater degree of restraint than it currently is.
Just-drinks has argued previously that it believes companies like Bacardi and Diageo need to re-evaluate the content of their RTD advertising. While there is nothing wrong with the content of The Famous Grouse's marketing some common sense about the timing is needed before the government makes a decision on regulating alcohol advertising standards.


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