Blog: Sticky Wicket
Chris Brook-Carter | 18 August 2003
It just seems amazing to me that at a time when the drinks industry is under such intense scrutiny for the affects of its advertising on alcohol misuse - particularly by minors - that spirits adverts are screening during the middle of the day and perhaps even worse during a sports event.
If the alcohol industry is to convince its doubters that it is more than capable of regulating its own advertising standards it needs to demonstrate a far greater degree of restraint than it currently is.
Just-drinks has argued previously that it believes companies like Bacardi and Diageo need to re-evaluate the content of their RTD advertising. While there is nothing wrong with the content of The Famous Grouse's marketing some common sense about the timing is needed before the government makes a decision on regulating alcohol advertising standards.
It seems even 250-year-old Cognac houses want to be like Google these days....
It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....
just-drinks is now closed for the Easter weekend....
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
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