Blog: Olly WehringSouthern Comfort - Blame it on the weather, man

Olly Wehring | 17 January 2013

Last year, Brown-Forman launched an advertising push for its Southern Comfort liqueur brand. The TV ad, which comprises little more than a curious-looking fellow walking on a beach, has proven quite popular with consumers.

So much so, that Brown-Forman has extended the campaign, to include a website showing our hero “doing his thing” in all types of weather.

Take a look at these examples.

There are 76 different scenarios where these came from. This should kill an afternoon.


BLOG

Carlsberg - Right. Stop that: It's silly

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....

BLOG

No, I don't wish to see what you're about to drink, thanks

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...

BLOG

Fridges see cool returns for Treasury Wine Estates

After a 2014 it'll want to forget, Treasury Wine Estates has some good news....

BLOG

Making gin in the shed

The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...

just-drinks homepage



Forgot your password?