Blog: Olly WehringSoft drinks? Ban 'em all!

Olly Wehring | 23 July 2007

See, it’s all well and good when The Coca-Cola Co. and PepsiCo tell us about their efforts when it comes to the environment, but one of our readers has a far better idea. I hand you over to our anonymous scribe, who I doubt works in the soft drinks industry…

“What contribution do you think soft drinks make to the CO2 emissions total? Firstly it is necessary to determine where CO2 comes from for our fizzy drinks. According to the British Soft Drinks Association: "Carbon dioxide is a by-product of the petroleum, fertilizer and gas industries [not carbon neutral] and of alcoholic fermentation. In countries where bulk supplies are not available, carbon dioxide can be generated on site by the combustion of oil. After purification by washing and passing through columns of alumina or activated carbon..." each litre of soft drink contains about 10g of CO2.

“Next, how much soft drink is consumed each year worldwide? According to Deloitte, the industry is worth about US$347bn per year. If we value a soft drink at about US$1 per litre, that makes 3.4m tonnes of CO2 per year from soft drinks. That is more CO2 than countries like Albania and Georgia produce each year.

“Surely carbonated drinks are an extravagance we can do without when our earth is in such trouble - surprisingly this seems not to have been addressed by the Al Gore alarmist types.”

Should I start a petition?


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?