Blog: Andy MortonSmall step for vodka but Cognac wins the space race

Andy Morton | 24 February 2014

La Martiniquaise-Bardinet's vodka brand Poliakov has today (24 February) claimed a first with the news that it has launched a bottle into space.

As far as marketing tactics go, the footage of the bottle rising into the stratosphere is fairly impressive, though strikingly similar to that of other amateur YouTube space launches that have seen action figures, and even a slice of pizza, venture into the great unknown.

Until now, vodka has had a limited relationship with space - a surprise, given its connections with Russia. Even though Russian cosmonauts are allowed the odd tipple (unlike their tee-total American peers), they've traditionally stuck to Cognac rather than vodka. In fact, according to this article in the UK's Daily Telegraphcrew on the Mir space station would have so much alcohol squirrelled away that it would float around the vessel unimpeded.

"Sometimes we would bump into a bottle of Cognac," one said. "What a joy it was."

 

 

 

Sectors: Spirits

NEWS

Gordon & MacPhail’s Benromach Chateau Cissac Wood Finish 2009 - Product Launch

Gordon & MacPhail has just launched a limited edition, eight-year-old iteration of its Benromach single malt....

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

NEWS

Remy Cointreau’s Westland Peat Week bottlings - Product Launch

Westland Distillery has released details of three limited edition bottlings to celebrate its self-created 'Peat Week' next month....

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

NEWS

SpiritsEurope DG Paul Skehan to head to PepsiCo

Paul Skehan, the director general of SpiritsEurope, is stepping down this week to join PepsiCo....

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

NEWS

Diego Zamora plans annual bottling for Licor 43

Grupo Diego Zamora is set to release a new pack annually for its Licor 43 liqueur brand, to run across all markets....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?