Blog: Andy MortonSmall step for vodka but Cognac wins the space race

Andy Morton | 24 February 2014

La Martiniquaise-Bardinet's vodka brand Poliakov has today (24 February) claimed a first with the news that it has launched a bottle into space.

As far as marketing tactics go, the footage of the bottle rising into the stratosphere is fairly impressive, though strikingly similar to that of other amateur YouTube space launches that have seen action figures, and even a slice of pizza, venture into the great unknown.

Until now, vodka has had a limited relationship with space - a surprise, given its connections with Russia. Even though Russian cosmonauts are allowed the odd tipple (unlike their tee-total American peers), they've traditionally stuck to Cognac rather than vodka. In fact, according to this article in the UK's Daily Telegraphcrew on the Mir space station would have so much alcohol squirrelled away that it would float around the vessel unimpeded.

"Sometimes we would bump into a bottle of Cognac," one said. "What a joy it was."

 

 

 

Sectors: Spirits

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

COMMENT

What's coming up in spirits in 2018? - Predictions for the Year Ahead - Comment

This month, we've charged our category commentators with predicting the year ahead for their respective sectors. Here, Neil Ridley tells us how he sees 2018 panning out for the global brown spirits ca...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

NEWS

Cognac exports continue to new heights in 2017 - figures

Cognac shipments in 2017 reached record levels for the third consecutive year, in both volume and value terms, according to the figures released this week.....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

just-drinks homepage



Forgot your password?