Blog: Sending out an SOS
Olly Wehring | 14 August 2013
Ah, August: You are like a month of Sundays, with lots of sunshine, plenty of R'n'R and very little else going on.
Hell, we even came close to covering a press release today that carried the title 'The World's Largest Message-in-a-Bottle is Lost at Sea'.
The bottle, which was released near Tenerife in March by Norwegian soft drink brand Solo, has gone missing somewhere in the Atlantic.
While not exactly news, the development now has me following the bottle's own Twitter feed.
Now, back to my deckchair.
Sectors: Soft drinks
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It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
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