Blog: Olly WehringSending out an SOS

Olly Wehring | 14 August 2013

Ah, August: You are like a month of Sundays, with lots of sunshine, plenty of R'n'R and very little else going on.

Hell, we even came close to covering a press release today that carried the title 'The World's Largest Message-in-a-Bottle is Lost at Sea'.

The bottle, which was released near Tenerife in March by Norwegian soft drink brand Solo, has gone missing somewhere in the Atlantic.

While not exactly news, the development now has me following the bottle's own Twitter feed.

Now, back to my deckchair.

Sectors: Soft drinks

BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

NEWS

Coca-Cola Enterprises lines up Monster energy boost as European merger looms

Coca-Cola Enterprises (CCE) is planning to roll out new Monster energy drinks in Europe, ahead of its expected bottler merger in the region....

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

ANALYSIS

Premiumisation comes to the bottled water segment - NPD round-up

It's good to be in the bottled water business. According to Canadean, packaged water sales are expected to drive almost all of the net growth in beverage consumption over the next five years in the US...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?