Blog: Olly WehringSeeking marketing know-how? Don't go to the barrel...

Olly Wehring | 22 January 2008

Looking for fresh marketing talent? The answer could be in your local kindergarten.

In Australia, children as young as six are being taught how to set up a company - fictional, of course - design a corporate logo and create an advertising campaign.

Olga Popovic, six-years-old and, by the sounds of it, a future marketeer, explained to the Sydney Morning Herald this week the reasons behind the colours she was using to market her business, the, erm, Big Guys Company.

“I used my glitter pen because that is the sparkly money," Olga told the paper. "It is brown because they sell soil for the flowers and red because some people like red and blue because they sell water bottles and blue is for the water.

"And orange doesn't represent anything really. It's just that people like orange."

And for you all marketing execs out there looking for a motto to define your work, just ask Olga.

“You don't do it too boring and you don't do it really perfect. You just do it as you can.”

Wise words.


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?