Blog: Royal Gala
Chris Brook-Carter | 23 December 2003
Towards the end of November, I attended a special tasting of UK cider producers at the House of Commons at Westminster. Perhaps surprisingly, this was my first comprehensive cider tasting in six years in drinks journalism and I was surprised by the diversity of product on offer. Strongbow, White Lightning and Blackthorne’s were notable by their absence. This was a day for the more up-market and specialist brews.
The message was clear, cider, like its counterpart beer, has a range of products to suit all tastes, and is, at its best, a premium product crafted by people passionate for the sector. The problem, of course, is that this couldn’t be further from the image widely held by the drinks buying public.
The producers showing their wares talked about growing the specialist and premium end of the category - rather as beer has been doing - to increase interest. However, cider has considerably more work to do.
It was given an unexpected fillip, though, last month, when it became apparent that the drink is the beverage of choice of Prince William. The supermarket chain Waitrose has apparently seen a 22.8% jump in sales in the past four weeks while traditional English brews from small producers leapt by as much as 35%.
Spokesman Christian Cull added: "Prince William has given cider a new young and sophisticated image. Until recently cider was seen by many to be an old traditionalist's drink, forever associated with the West Country."
Importantly, cider producers have not been slow to try to capitalise on this association and as a 21st birthday present, William had a cider apple named after him.
Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....
Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...
Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...
just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...
- How to turn a domestic spirit into a global brand
- Whatever happened to binge Britain? - comment
- This week in spirits & wine
- Mahou San Miguel - just the Facts
- Britvic's FY Performance by Region - Focus
- Captain Morgan distillation trial queried by USVI
- Sazerac sues Brown-Forman over Tennessee Fire
- Craft, imports near 50% share in US on-trade
- Beam Suntory's Laphroaig Brodir - NPD
- Remy Cointreau sees H1 sales, profits rise
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts