Blog: Chris Brook-CarterRoyal Gala

Chris Brook-Carter | 23 December 2003

Towards the end of November, I attended a special tasting of UK cider producers at the House of Commons at Westminster. Perhaps surprisingly, this was my first comprehensive cider tasting in six years in drinks journalism and I was surprised by the diversity of product on offer. Strongbow, White Lightning and Blackthorne’s were notable by their absence. This was a day for the more up-market and specialist brews.

The message was clear, cider, like its counterpart beer, has a range of products to suit all tastes, and is, at its best, a premium product crafted by people passionate for the sector. The problem, of course, is that this couldn’t be further from the image widely held by the drinks buying public.

The producers showing their wares talked about growing the specialist and premium end of the category - rather as beer has been doing - to increase interest. However, cider has considerably more work to do.

It was given an unexpected fillip, though, last month, when it became apparent that the drink is the beverage of choice of Prince William. The supermarket chain Waitrose has apparently seen a 22.8% jump in sales in the past four weeks while traditional English brews from small producers leapt by as much as 35%.

Spokesman Christian Cull added: "Prince William has given cider a new young and sophisticated image. Until recently cider was seen by many to be an old traditionalist's drink, forever associated with the West Country."

Importantly, cider producers have not been slow to try to capitalise on this association and as a 21st birthday present, William had a cider apple named after him.


BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?