Blog: Reputation re-building as Mr 'New Coke' heads to Castle
Andy Morton | 10 May 2013
There's an old joke that riffs on an unfortunate elderly farmer who can't live down an amorous encounter with a fluffy farm animal. Never mind that it happened once, and a long time ago at that, he's destined to be forever known around his local village by a nickname I can't repeat here.
I remembered the joke today when I read about a former CMO of the Coca-Cola Co who is joining the board of directors at Castle Brands, a spirits and wines brand developer based out of New York. Sergio Zyman is a multiple author, writer of such memorable slogans as “Coke Is It” and a man who reportedly sold a majority stake in his marketing firm for US$63.8m.
However, because he was behind the fiasco that was 'New Coke', he won't be remembered for any of that. Instead any story on Zyman (including ours) will forever refer to him first and foremost as “the guy who gave us New Coke”.
Some things you can never live down.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Beam Suntory opens global headquarters in Chicago
- Remy snaps up Seattle's Westland Distillery