Blog: Olly WehringPress releases in August - consider this lilly guilded

Olly Wehring | 14 August 2008

That's it, folks. I can't take it anymore. It's the middle of August and, as the scarcity of news at the moment suggests, we're all in the height of the silly season.

But some of you just aren't helping, you know. Indeed, some of your press releases are veering towards, well, silly.

To whit, the following exhibits:

“With the new gift pack, Absolut is updating the concept of masquerade for the modern era, where the possibilities of being yourself and expressing your personality are more important than ever.”

“This creative initiative reflects the pride and imaginative go-for-it attitude of Rotterdam.” (This is a direct quote from a release, no less)

“The Red Bull Air Race - dubbed the F1 of the skies - was a stunning spectacle of high speed skill and agility that has further cemented Red Bull’s status as the go-to brand for fun, energy and innovation.”

“‘Cosiness’ is the theme as diva-like the naked shoulders of a Grand Marnier bottle emerge from an opulent red fur collar and nubuck coat adorned with a vibrant metal label. The warm tactile materials cry out to be touched, while the aromas of orange and Cognac demand it be tasted.”

If you wrote these, then I'm sorry.

I'm really, really sorry.


BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?