Blog: Chris Brook-CarterPooled result

Chris Brook-Carter | 8 October 2003

Well if the German beer industry needed a fillip of any sort it certainly got it with this year's Munich beer festival. Various numbers started to come in as the event drew to a close on Sunday, but the figure that conjures up the most colourful image of the event is that visitors drank the equivalent of six Olympic-sized swimming pools during the two-weeks, which is apparently close to the annual event's record, organisers said.

About 6.3m people crowded into the beer tents during the festival, about 400,000 more than in the last two years, and drank 6.1 million litres of beer, an increase of 7%. This is a number beaten only in 2000, when a record 6,5 million litres were drunk, was more consumed.

According to reports demand was so spectacular in the first week of the festival, due to warm and dry weather, that some taps briefly ran out of beer.

BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?