Blog: Chris Brook-CarterPooled result

Chris Brook-Carter | 8 October 2003

Well if the German beer industry needed a fillip of any sort it certainly got it with this year's Munich beer festival. Various numbers started to come in as the event drew to a close on Sunday, but the figure that conjures up the most colourful image of the event is that visitors drank the equivalent of six Olympic-sized swimming pools during the two-weeks, which is apparently close to the annual event's record, organisers said.

About 6.3m people crowded into the beer tents during the festival, about 400,000 more than in the last two years, and drank 6.1 million litres of beer, an increase of 7%. This is a number beaten only in 2000, when a record 6,5 million litres were drunk, was more consumed.

According to reports demand was so spectacular in the first week of the festival, due to warm and dry weather, that some taps briefly ran out of beer.

BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?