Blog: Chris Brook-CarterPest control

Chris Brook-Carter | 8 November 2004

Coca-Cola may have a new image problem, according to stories coming out of India, although should sales of carbonates continue to fall, Coke’s management may do well to exploit this new trend.

Cotton farmers in some Indian villages are buying up stocks Coca-Cola and Pepsi, believing that the sugar in the fizzy drinks kills pests.

According to Reuters, farmers say scientists advised them to mix pesticides with a sugary syrup to control pests, and they found the mixture cheaper and more effective than pure chemicals.

Of course Coke and Pepsi have denied the claims. But the local man who pioneered this alternative use for cola is already something of a celebrity. His crop survived an attack of pests which had resisted other remedies.
"We found that all the colas had uniform effect on pests. The pests became numb and fell to ground," he said.

He said the drinks had all the elements they needed: they were cheaper, sticky, fizzy, and attracted ants, which devoured the larvae of the pests. You can't buy that sort of publicity!


BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?