Blog: Pernod's US top man talks Christmas and cocktails

James Wilmore | 10 December 2013

The US is an increasingly key battleground for global wine and spirits producers over the Christmas period. In an interview with Fox Business last week, Pernod Ricard's US chief, Brian Fry, revealed that the unit sells a third of its annual Champagne volumes between October and December. 

He also talked about on-going premiumisation in the market and echoed comments made by Bacardi CEO Ed Shirley, in an interview with just-drinks, about the on-going importance of cocktail culture. 
Watch the full interview with Brian Fry here

 

Sectors: Spirits, Wine

Companies: Ricard, Bacardi, Pernod Ricard, Pernod

BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?