Blog: Pernod's US top man talks Christmas and cocktails

James Wilmore | 10 December 2013

The US is an increasingly key battleground for global wine and spirits producers over the Christmas period. In an interview with Fox Business last week, Pernod Ricard's US chief, Brian Fry, revealed that the unit sells a third of its annual Champagne volumes between October and December. 

He also talked about on-going premiumisation in the market and echoed comments made by Bacardi CEO Ed Shirley, in an interview with just-drinks, about the on-going importance of cocktail culture. 
Watch the full interview with Brian Fry here


Sectors: Spirits, Wine

Companies: Ricard, Bacardi, Pernod Ricard, Pernod


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