Blog: Olly WehringPernod Ricard - the budgerigar in the UK coalmine?

Olly Wehring | 12 July 2009

Earlier today, Pernod Ricard UK confirmed that there will be a spate of redundancies at the unit in the coming months.

Yet, less than four months ago, the company's marketing director for wine, Nick Blair, told us that the firm was not eyeing job cuts at the time, in reaction to slowing growth in the UK wine market.

"That's not an avenue we're looking to go down at the moment," Blair said at the time.

So, why the change of tack? Have things slowed that much here in the UK?

It would appear so. The real proof, however, will come on Friday (17 July) when the company announces its full-year results.


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