Blog: Olly WehringPernod Ricard - sell, sell, sell.

Olly Wehring | 8 April 2009

Pernod's announcement today (8 April) that it is selling its Wild Turkey Bourbon brand to Campari is just the latest in a long list of divestments made by the France-based company since it completed its purchase of Vin & Sprit almost a year ago.

Last year, Pernod said it was looking to dispose of up to EUR1bn (US$1.32bn)-worth of "non strategic assets brands". Including today's sale, the company has brought in EUR577m (US$763.2m).

Here's a timeline of that process.

8 April 2009 - Wild Turkey. Sold to Gruppo Campari - US$575m.

1 April 2009 - Star gin, Red Port and Dry Anis. Sold to Arcus Gruppen – fee undisclosed.

1 April 2009 - Gronstedt Cognac. Sold to Altia – fee undisclosed.

2 March 2009 - Bisquit Cognac. Sold to Distell Group – US$41m.

19 January 2009 - Serkova Vodka. Sold to Amvyx – fee undisclosed.

16 January 2009 - Lubuski Gin. Sold to Vinpol Sp, a subsidiary of Henkell & Co. Sektkellerei – fee undisclosed.

1 October 2008 – Cruzan rum. Sold to Fortune brands – US$100m.

1 October 2008 – Pernod pulls Vin & Sprit out of Maxxium – cost: US$130m.

29 August 2008 - Glendronach Scotch distillery. Sold to BenRiach Distillery Company – fee undisclosed.


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?