Blog: Andy MortonPepsiCo reveals 1893 Pepsi - video

Andy Morton | 21 March 2016

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

A video on Twitter gives substance to the reports from late last year that the company was to launch a “craft” Pepsi in an attempt to woo Millennials. The short clip shows a bartender in what looks like a cocktail lounge serve up a long-glassed 1893 with the slogan “Boldly Served Colas”. Two flavours are featured, Original Cola and Ginger Cola.

PepsiCo did not immediately respond to a request for comment.

The ad also reveals that 1893 is made with kola nut extract, sparkling water and “real” sugar, the same pared-down recipe PepsiCo boasted about for its Caleb's Kola. 1893 also shares Caleb's nod to the Pepsi roots - the year is when a predecessor to Pepsi was first launched and Caleb's is named after Caleb Bradham, the inventor of the Pepsi formula.

What's different, however, is the Pepsi branding, meaning PepsiCo is bringing out its big guns in the fight against declining CSD sales in the US.

In this regard, they are copying the brewing industry. Check out this comment on Heineken and its namesake lager. Same rules apply to Pepsi.

Sectors: Product launches, Soft drinks, Water

Companies: PepsiCo

ANALYSIS

Cocktail culture gives ginger ale new lease of life, while other carbonated segments fizzle out - Research in Focus

Every year since 2008, retail volumes of ginger ale have grown faster globally than CSDs overall. This trend is set to continue and, in the years between now and 2021, ginger ale will grow faster than...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

NEWS

Copestick Murray’s Talisman Bull’s Blood - Product Launch

UK wine merchant Copestick Murray has teamed up with Tesco supermarket to launch Talisman Bull's Blood, a red-blend wine style with a heritage dating back to 1552....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?