Blog: Paint job
Chris Brook-Carter | 16 October 2003
One of the more interesting concepts has been a switch from just sponsoring someone else's event to hosting your own. Smirnoff has gone down this root with the Smirnoff Experience, a range of dance events round the globe. Back here in the UK, Carling has been extremely successful in allying itself to the music scene, by hosting a range of rock and pop concerts and sponsoring spaces on the London Underground, for licensed buskers to perform in.
This direction is an expensive route to take of course and one alternative is the growing use of guerrilla advertising. That said there was a good piece in today's Sun newspaper about one such campaign backfiring.
According to the report, Smirnoff has placed ad slogans on the walls of a busy underpass in the city of Leeds, much to the chagrin of city councillors trying to stop youths from daubing graffiti.
An artist working for the firm used steam jets and stencils to create funky catchphrases plugging Smirnoff Ice amid the inner ring road tunnel's grime.
However, Leeds City Council has branded the slogans graffiti and condemned Smirnoff's actions as "sheer vandalism". They said the whole underpass will have to be shut for cleaning -and vowed to hand the company a bill for thousands of pounds.
Diageo, Smirnoff's owner has apparently apologised, claimed no law was broken and said they intend to clean the tunnel once the campaign ends.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- What's coming up in beer in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- What's coming up in spirits in 2017? - Comment
- Interview - Pernod Ricard's luxury director
- The just-drinks Analyst - 2017 forecasts
- Suntory sends staff to fat camp - report
- A-B InBev acquires Spain's Cervezas La Virgen
- Diageo closes spirits e-commerce portal in UK
- Former Stoli Group CEO joins Perfect Vodka owner
- Pernod Ricard's Absolut Lime - NPD
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Opportunities in Craft Spirits