Blog: Lucy BritnerP Diddy vs 50 Cent in vodka wars

Lucy Britner | 18 August 2015

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his eight-year tie-up with Diageo and Ciroc.

Now, Diddy is known to walk a tightrope between humour and arrogance when it comes to promoting his brand - as viewers of that bubble bath video will no doubt attest. And, his latest snipe at the opposition sees 50 Cent's olive branch, in the form of a case of Effen vodka, snapped and used for kindling.

50 Cent, who is a spokesperson for Beam Suntory's Effen, and P Diddy often use social media to spar with each other about their rival brands. In the latest bout, 50 Cent reportedly delivered a case of Effen to Diddy during a radio interview, with a note that said "Let's be friends".

Last month, Diddy offered 50 Cent a lifetime's supply of Ciroc for his 40th birthday, according to reports.

And so 50 Cent's delivery of just a case of his Effen vodka provoked this response from the Did-meister: "I appreciate his gesture... When you're first starting out in these little companies, they don't really have a lot of supply. So that's with homeboy's vodka, sometimes maybe you can only send a case."

Ouch.

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