Blog: Oregon's big idea - the wine growler
Andy Morton | 7 January 2013
Oregon's winemakers have enjoyed a decent run in recent times. Figures released by the region's trade body last month showed that volumes and sales rose by 9% in 2011.
But to keep up that momentum, the Oregon Winegrowers Association (OWA) has unveiled a new secret weapon: the wine "growler".
Based on the half-gallon jug-like container traditionally used to transport beer in the US, also known as a growler, the wine version can hold up four-times that, but is still reusable.
The OWA, which prides itself on its innovation, foresees refilling spigots in wine shops, grocery stores, restaurants and bars. It hopes it will save on glass wastage and give the state a marketable idea, while the group is confident it will catch on elsewhere.
The growler is already available from on-site stores at a few Oregon wineries, but the OWA is backing a state bill to extend their use.
If the bill is approved, expect to see Oregon growlers before the end of the summer.
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors....
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