Blog: Olly WehringObese? Don't blame your television

Olly Wehring | 22 February 2007

The drinks and food industries should not want for any more proof that they will be targeted by legislators on an increasing scale in the UK as the authorities seek solutions to unhealthy consumption habits.

Ofcom, the UK’s broadcasting regulator, is standing by its proposal to ban junk food ads during TV shows watched by under-16s, following the end of a consultation period of its plans.

Health campaigners had wanted a ban on junk food ads up to the 9pm watershed, but we have at least been spared those draconian measures. However, one has to wonder whether we are fooling ourselves if we think that extending the ban on advertising to teenagers will have any impact on child obesity levels. I hope I remember correctly when I believe that, by 15, I was old enough to make informed decisions on my soft drinks choices without the aid of a nanny state.

I am all for tackling the problem of obesity and there is no doubt that the role of advertising needs to be scrutinised. However, what concerns me is that advertising, whether it be of colas or Cuba Libres is being used in the UK as an easy scapegoat for the complex issues of obesity and alcohol harm.

Ofcom itself has noted TV advertising has a modest, direct effect on children’s food choices and is only one among many influences. This ban on advertising does nothing to address the root social causes of our increasingly unhealthy population.


BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?