Blog: Andy MortonNorth Korea reveals secret weapon - mushrooms

Andy Morton | 30 May 2014

Soft drinks companies are always looking for the next big thing, whether its Japanese matcha tea, maple water or super-sour energy drinks.

But I'm sure none of them expected to find the latest trend in North Korea, where news today (30 May) broke of a mushroom-based sports drink. The Korean Central News Agency today (30 May) claimed the functional drink, developed by scientists in the secretive communist nation, helps athletes bounce back after exercise - or as the always idiosyncratic KCNA puts it, “recover from their fatigues”.

North Korea's sports people will likely welcome the news - at the 2010 World Cup the national team went home in disgrace after losing all three group games, including an embarrassing 7-0 loss to Portugal that was carried live on North Korean TV.

 

 

BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?