Blog: Andy MortonNorth Korea reveals secret weapon - mushrooms

Andy Morton | 30 May 2014

Soft drinks companies are always looking for the next big thing, whether its Japanese matcha tea, maple water or super-sour energy drinks.

But I'm sure none of them expected to find the latest trend in North Korea, where news today (30 May) broke of a mushroom-based sports drink. The Korean Central News Agency today (30 May) claimed the functional drink, developed by scientists in the secretive communist nation, helps athletes bounce back after exercise - or as the always idiosyncratic KCNA puts it, “recover from their fatigues”.

North Korea's sports people will likely welcome the news - at the 2010 World Cup the national team went home in disgrace after losing all three group games, including an embarrassing 7-0 loss to Portugal that was carried live on North Korean TV.

 

 

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

NEWS

Diageo's India wine unit launches new expression, amid talk of uncertain future

The wine arm of India's United Spirits has launched its first new product since the unit came under Diageo control....

BLOG

I'll drink what I want, Stoli, but make it easy, yeah?

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...

BLOG

Your company's homepage on just-drinks

Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

just-drinks homepage



Forgot your password?