Blog: North Korea reveals secret weapon - mushrooms
Andy Morton | 30 May 2014
But I'm sure none of them expected to find the latest trend in North Korea, where news today (30 May) broke of a mushroom-based sports drink. The Korean Central News Agency today (30 May) claimed the functional drink, developed by scientists in the secretive communist nation, helps athletes bounce back after exercise - or as the always idiosyncratic KCNA puts it, “recover from their fatigues”.
North Korea's sports people will likely welcome the news - at the 2010 World Cup the national team went home in disgrace after losing all three group games, including an embarrassing 7-0 loss to Portugal that was carried live on North Korean TV.
It is ironic that one of the newest beverage ingredient trends is linked to one of the oldest ingredients in traditional south Asian medicine. Ashwagandha has been a prized ingredient in Ayurvedic med...
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Earlier today, The Coca-Cola Co reported its first-quarter results, with organic sales and volumes growth both flat in the period. Here, just-drinks takes a closer look at the company's performance by...
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Pernod's mood darkens over India - Analysis
- Why Scotch must drop the 'malts good, blends bad'
- Does alcohol accelerate the onset of dementia?
- Have spirits companies forgotten the mainstream?
- Cognac is back - is Remy Cointreau ready?
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Scotch sales set to soar, despite recent struggles
- Pernod Ricard YTD fiscal-2017 sales performance
- Distell acquires majority stake in Cruz Vodka
- Cognac needs innovation at bottom end - Pernod
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Flavoured Powder Drinks in 2017: Confronting an Ageing World