Blog: Andy MortonNon-alcoholic beer fails the Bernstein challenge

Andy Morton | 14 July 2017

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste test on a range of beers while researching a new report on the non-alcoholic category.

The verdict? Not great. None of the beers scored well in the blind tasting, whether they contained alcohol or not. Heineken came first with 5/10 while the zero-alcohol Beck’s Blue was last with a miserable 2.5.

Even more cutting was the revelation that fewer than half of the testers said they would prefer to drink one of the non-alcoholic beers over a soft drink, leading Bernstein to conclude that “alcohol content seems to still be the attractive offering” for beer.

Overall, it was a poor result for a beer category that Bernstein claims will be one of the fastest growing over the medium term. Just not in the Bernstein offices, obviously.

Sectors: Beer & cider


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