Blog: Olly WehringNo, I don't wish to see what you're about to drink, thanks

Olly Wehring | 20 July 2015

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day.

Why do people post photos of their food and/or drink on to my social media feed? It's not as if we all sent photos of pretty-looking glasses to each other in the pre-internet days, is it?

In the latest push for its Sauza Tequila brand in the US, Beam Suntory is looking to tap in to this most irritable of crazes. “Sauza will kick-off its "Pitcher Perfect Picture" campaign, with a focus on taking crave-worthy cocktail photos and encourages fans to share their own,” the company says.

If only there were a campaign that “encourages fans” to keep their photos of their libation of choice to themselves: That'd be a campaign I could get on board with.

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