James Wilmore

No chance of weather raining on Monster's parade

By: James Wilmore - 9 August 2013 16:18

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Good to hear that not all companies blame the weather when they're having a rough time. 

"We don't have weather in our vocabulary," said straight-talking Monster CEO Rodney Sacks yesterday (9 August), when being questioned by analysts following its disappointing first-half results yesterday (8 August). 

"I think that weather does play a part in every beverage," he added. "But we really don't know what effect it has. We don't measure it... we generally tend to try and manage the business outside of the weather issues."

Certainly a refreshing response considering all the whingeing over weather we've been hearing recently from drinks firms. 

Still, with the threat of regulation and legal action still hanging over the energy drinks group, no wonder Sacks is unconcerned about the odd spot of rain. 

 

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