Blog: No chance of weather raining on Monster's parade

James Wilmore | 9 August 2013

Good to hear that not all companies blame the weather when they're having a rough time. 

"We don't have weather in our vocabulary," said straight-talking Monster CEO Rodney Sacks yesterday (9 August), when being questioned by analysts following its disappointing first-half results yesterday (8 August). 

"I think that weather does play a part in every beverage," he added. "But we really don't know what effect it has. We don't measure it... we generally tend to try and manage the business outside of the weather issues."

Certainly a refreshing response considering all the whingeing over weather we've been hearing recently from drinks firms. 

Still, with the threat of regulation and legal action still hanging over the energy drinks group, no wonder Sacks is unconcerned about the odd spot of rain. 

 

ANALYSIS

Latin America drops CSDs for RTD tea - Research in Focus

Ready-to-drink tea is overwhelmingly consumed in Asia, which was responsible for over three-quarters of all global sales for the segment last year. However, the region's dominance of total volume sale...

BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

NEWS

Coca-Cola Enterprises lines up Monster energy boost as European merger looms

Coca-Cola Enterprises (CCE) is planning to roll out new Monster energy drinks in Europe, ahead of its expected bottler merger in the region....

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?