Blog: Olly WehringNo borders can contain the vodka wars

Olly Wehring | 11 April 2008

It appears that Vin & Sprit is not keen to let dust of any kind settle, following the announcement of its sale to Pernod Ricard last week.

The Sweden-based company hit the headlines at the beginning of this week, when an advert for its Absolut vodka brand, which ran in Mexico, provoked complaints in the neighbouring US. The ad, which centred on a redrawn map of the two countries, led to calls for a boycott of Absolut in the US.

Keen to jump on the Absolut-bashing bandwagon, Campari has followed the row by today (11 April) pushing its Skyy vodka brand as being “exceptionally proud” of being from the US.

“Like Skyy Vodka, the residents of states like California, Texas and Arizona are exceptionally proud of the fact that they are from the USA,” a spokesperson for the vodka brand said. “To imply that they might be interested in changing their mailing addresses, as our competitor seems to be suggesting in their advertising, is a bit presumptuous.”

In the ad, an ‘Absolut World’ is depicted where the map of North America is re-drawn with Mexico claiming much of the western US, negating the Treaty of Guadalupe Hidalgo in 1848, as well as the Gadsden Purchase (1853), and the independence of Texas (1836), Skyy said.

“Don’t get me started on the Gadsden Purchase,” the spokesperson continued. “I think the folks in Tucson and Yuma would be rubbed the wrong way if they hear this landmark deal was somehow nullified as suggested by Absolut, a Swedish-owned brand.”


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