Blog: Murray - made in Scotland from girders

James Wilmore | 12 September 2012

Irn-Bru makers AG Barr enjoyed some great free PR after Andy Murray's epic win at the US Open this week. 

The mighty Scotsman was snapped drinking a bottle of Scotland's most famous soft drink following his five-set defeat of Novak Djokovic. And the Daily Record even reported he turned down other drinks later, in favour of more Irn-Bru.  

Murray is famously proud of his homeland, so it's perhaps no surprise he used the opportunity to promote one its most recognisable brands.

I wonder whether execs at Barr's potential future partners, Britvic, enjoyed a wry smile at the coverage too?  

(Incidentally, Britvic used to sponsor Murray through its Robinsons brand.) 


BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?