Blog: Murray - made in Scotland from girders

James Wilmore | 12 September 2012

Irn-Bru makers AG Barr enjoyed some great free PR after Andy Murray's epic win at the US Open this week. 

The mighty Scotsman was snapped drinking a bottle of Scotland's most famous soft drink following his five-set defeat of Novak Djokovic. And the Daily Record even reported he turned down other drinks later, in favour of more Irn-Bru.  

Murray is famously proud of his homeland, so it's perhaps no surprise he used the opportunity to promote one its most recognisable brands.

I wonder whether execs at Barr's potential future partners, Britvic, enjoyed a wry smile at the coverage too?  

(Incidentally, Britvic used to sponsor Murray through its Robinsons brand.) 


BLOG

How a visit to the dentist helped Muthar Kent get ahead in business

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....

BLOG

What's on offer in the UK off-trade?

A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...

BLOG

Hennessy's time capsule is for the ages

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....

BLOG

Monster Beverage Corp backs the right horse

Rarely do sponsorship deals pay off so quickly. ...

just-drinks homepage



Forgot your password?