Blog: Chris Brook-CarterMummy's brew

Chris Brook-Carter | 9 January 2004

We reported this story - in fact, I think it was Musty Bunches who picked up on it - some time last year. However, with the official release closing in, its worth a recap.

The Japanese brewer Kirin Brewery has recreated "as accurately as possible" the beer of the New Kingdom of ancient Egypt by employing an experimental archaeological technique at its brewery in Amagi.

Of all the new product launches this year to add interest to the beer category, it will probably be the strangest - and possibly one of the strongest at 10% (how did they ever get those pyramids built?).

There are no plans reported of a commercial launch and those wishing to taste the beer will have to get information from the brewery itself, although 200 "lucky" winners will be picked from a hat to taste the beer in late February. Given that the company has interpreted wall paintings illustrating the beer-making process in the New Kingdom dating from 1570-1070 BC to come up with the recipe, the results will be interesting to say the least.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

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