Blog: Olly WehringMonster & Me: We Won't Blame the Weather

Olly Wehring | 12 August 2013

It's almost six years to the day that I let out an almighty whine about the weather; specifically, how drinks companies were blaming/crediting the weather for their performances.

It's taken quite some time, but finally I feel vindicated in my whinge.

Here's a quote from the chairman & CEO of Monster Beverage, Rodney Sacks, as he delivered the company's H1 results last week.

"We don't have weather in our vocabulary. I think that weather does play a part in every beverage. But, we really don't know what effect it has. We don't measure it. That's why, sometimes when weather is up, we don't say: "Well, we did great because of weather. We did badly because of weather." We generally tend to try and manage the business outside of the weather issues."

Thanks Rodney!

BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

ANALYSIS

Latin America drops CSDs for RTD tea - Research in Focus

Ready-to-drink tea is overwhelmingly consumed in Asia, which was responsible for over three-quarters of all global sales for the segment last year. However, the region's dominance of total volume sale...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?