Blog: Olly WehringMonster & Me: We Won't Blame the Weather

Olly Wehring | 12 August 2013

It's almost six years to the day that I let out an almighty whine about the weather; specifically, how drinks companies were blaming/crediting the weather for their performances.

It's taken quite some time, but finally I feel vindicated in my whinge.

Here's a quote from the chairman & CEO of Monster Beverage, Rodney Sacks, as he delivered the company's H1 results last week.

"We don't have weather in our vocabulary. I think that weather does play a part in every beverage. But, we really don't know what effect it has. We don't measure it. That's why, sometimes when weather is up, we don't say: "Well, we did great because of weather. We did badly because of weather." We generally tend to try and manage the business outside of the weather issues."

Thanks Rodney!

BLOG

Carlsberg - Right. Stop that: It's silly

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....

BLOG

No, I don't wish to see what you're about to drink, thanks

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...

BLOG

Fridges see cool returns for Treasury Wine Estates

After a 2014 it'll want to forget, Treasury Wine Estates has some good news....

BLOG

Making gin in the shed

The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...

just-drinks homepage



Forgot your password?