Blog: Olly WehringMonster & Me: We Won't Blame the Weather

Olly Wehring | 12 August 2013

It's almost six years to the day that I let out an almighty whine about the weather; specifically, how drinks companies were blaming/crediting the weather for their performances.

It's taken quite some time, but finally I feel vindicated in my whinge.

Here's a quote from the chairman & CEO of Monster Beverage, Rodney Sacks, as he delivered the company's H1 results last week.

"We don't have weather in our vocabulary. I think that weather does play a part in every beverage. But, we really don't know what effect it has. We don't measure it. That's why, sometimes when weather is up, we don't say: "Well, we did great because of weather. We did badly because of weather." We generally tend to try and manage the business outside of the weather issues."

Thanks Rodney!

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

NEWS

Moet Hennessy’s Ardbeg Twenty Something - Product Launch

Moet Hennessy has launched a 23-year-old Ardbeg that recalls the period in the distillery's history when it came close to closing....

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

NEWS

Pernod Ricard’s Glen Keith Distillery Edition - Product Launch

The UK arm of Pernod Ricard has released details of the first single malt expression from its recently-re-opened Glen Keith distillery "at an accessible price"....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?