Blog: Molson Coors' Beer Fridge - the gift that keeps on giving

James Wilmore | 2 July 2014

I predicted that the Molson Canadian beer fridge marketing concept had legs - and so it is proving. 

The fridge, which was first used in a TV ad last Summer, then reprised at the Sochi Winter Olympics, is now "back home" in Canada. 

This time, for folks to get hold of a Molson Canadian lager, they have to sing the Canadian national anthem - ' O Canada'- to the fridge - and, hey presto, the door pops open.

So far, a video of the prank - sorry, marketing concept - has attracted more than 1.5m views on YouTube. Not bad for a film with a fridge as the star.

BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?