Blog: Andy MortonMolson Coors as good as its word with cider launch

Andy Morton | 17 January 2013

There's no guarantee Molson Coors' new cider offering in the UK, Carling British Cider, will make a dent in an increasingly crowded sector.

But what Monday's launch did show was that Coors was serious when it said in November that it will push ahead with innovations to plug a hole in its premium portfolio.

No doubt Coors will hope Carling British Cider will follow in the footsteps of Carling Zest - a summer and winter innovation that has found traction - and not go down the road of the now-discontinued “lady beer” Animée.

In the world of innovations, not all are created equal.

 

 

 

 


BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

BLOG

The secret to a long life? Three cans of Dr Pepper a day - video

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...

BLOG

Want to work for just-drinks?

It is with great sadness that I announce that just-drinks' deputy editor, James Wilmore, will be leaving us next month....

BLOG

CAGE 2015: Can we ditch our TV ad addiction?

It was a throwaway aside in a conversation about marketing spend....

just-drinks homepage



Forgot your password?