Blog: Millions of reasons Diageo is happy with United Spirits deal

James Wilmore | 9 November 2012

Why is Diageo so excited at the prospect of getting its hands on Vijay Mallya's United Spirits

For one, the Indian group has 140 brands, including 22 it calls "millionaire brands", which sell more than a million cases a year. 

A handy rundown of all the other juicy facts on United Spirits, courtesy of Diageo, is available here.

 

 

 

 

 

 


BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?