Blog: MillerCoors fronts up on Facebook
James Wilmore | 13 June 2014
Earlier this week, I suggested the rush by companies to voice their concern over corruption allegations around the Qatar FIFA World Cup bid was partly the result of fear of the reaction on social media.
But, trying to be upfront and take the lead can also prove a problem.
MillerCoors, along with Anheuser-Busch InBev, have both this week been the subject of consumer pressure over their lack of information on the ingredients used in their beers. More than 50,000 people have signed a petiton in the US calling for more transparency.
MillerCoors probably thought it was doing the right thing in posting the information on its official Facebook page. However, as is often the case when a company tries to engage on a public forum, the results can be unpredictable.
Vani Hari, the influential US food blogger who started the petition, challenged the company directly via Facebook over its use of corn syrup in its beers. The brewer replied to Hari, but then gave up after follow-up questions by the blogger.
Other users then weighed in, some with their own less-than-flattering views and further questions.
Can the old term "all publicity is good publicity" be applied in the world of social media? I'm not so sure.
Earlier today, Anheuser-Busch InBev reported a drop in profits for the year so far. Here, just-drinks takes a closer look at the company's Q3 performance by region....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Will Coca-Cola Co’s Dunkin’ Donuts move pay off?
- Five ways small brands can beat big players
- Alcohol brands and the 'better-for-you' trend
- Heineken's Q3 2016 results - Preview
- Ten ways to successfully target older consumers
- Diageo weathers Thailand alcohol ban
- Heineken's YTD performance by region - Focus
- SWA's David Frost to leave for foreign office role
- Stock Spirits appointments provoke investor unrest
- Diageo unveils new Bundaberg Rum packaging
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends