Blog: Olly WehringLunch wars: Pernod v Diageo

Olly Wehring | 15 December 2008

Pernod Ricard and Diageo's battle to rule the world of alcoholic drinks came to London last week as both competed for the hearts of that fickle individual - the drinks journalist.

We dragged our cavernous stomachs down to the Pernod UK and Diageo Great Britain annual festive lunches, so we thought it only fair to produce a brief scoring card on both. 

The Food: A promising start from Pernod, followed by solid mains from both, but stolen at the last by Diageo with a decadent dessert consisting of profiteroles, chocolate sauce, sorbet and chocolate-encased cream on some kind of brandy snap base. 1-0 to Diageo.

The Place: Tough call. Pernod's had a certain '60s retro charm, and they'd booked it for longer. Diageo's was more grand, and easier to get to for us public-transported paupers. A draw.

The Goodie Bag: Yes, I know it's a small thing. But, receiving a few goodies in a Samsonite laptop-rucksack from Pernod proved far more amenable on the trip home/to the pub, compared to the Diageo carry bags, which broke (granted, under the weight of bottles). Diageo's subsequent excuse of: "It's because of all the presents, we're far too nice to you lot", doesn't wash I'm afraid. Pernod equalises, 1-1.

The Verdict: Obviously, we're perched firmly on the fence. There has been some deliberation, however,over whether Diageo's late offer of a Rumple Minze should be a bonus or minus point. For the ignorant few out there, 'the Minze' is a clear, mint-flavoured schnapps effort, and reputedly consumed somewhere in Germany. It also emits fumes powerful enough to solve the world energy crisis.


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