Blog: Lidio Carraro is Brazil's early World Cup favourite
Andy Morton | 22 May 2013
To me, there were noticeably fewer people at this year's London International Wine Fair (LIWF), which ends today (22 May), but that didn't stop the Brazil stand from attracting a bustling crowd on all three days.
While Wines of Brasil is hoping to triple exports off the back of a packed sports calender, there's one of the country's wineries set for a bigger year than most.
Lidio Carraro hit the jackpot when it was picked to provide Fifa's official wine of Brazil 2014. The label, which features a range of blends, is called Faces and will be officially unveiled at VinExpo in Bordeaux next month.
What's truly amazing about Lidio Carraro's fortune, however, is that while the wine will likely gain worldwide distribution because of Fifa's seal of approval (it is hunting for a UK distributor at LIWF, I was told) and will be served at all Fifa functions up to and including the World Cup, the winery is a mere 40 hectares, or roughly 40 Fifa-regulation-sized football pitches.
Lidio Carraro will use stock from other Brazilian vineyards to make up for the inevitable shortfall in liquid, hence the need for a blend. But despite the inherent craziness in picking a family-owned (and family-sized) vineyard to serve the world its wine, Fifa must be applauded for backing one of the little guys.
Even if Brazil don't lift the World Cup, Lidio Carraro is already a guaranteed winner.
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....
What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....
The Euro 2016 football tournament is almost upon us....
- The post-Brexit winners and losers - Analysis
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Why has Heineken made a Formula 1 U-turn?
- Interview - Seedlip founder, Ben Branson
- Carlsberg to close UK distribution arm
- Pernod Ricard exec shuffle - Denis O'Flynn leaves
- Major spirits M&A remains out of sight - analyst
- C&C Group will be a Brexit victim - analyst
- Pernod Ricard gives Beefeater packaging revamp
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends