Blog: Andy MortonLidio Carraro is Brazil's early World Cup favourite

Andy Morton | 22 May 2013

To me, there were noticeably fewer people at this year's London International Wine Fair (LIWF), which ends today (22 May), but that didn't stop the Brazil stand from attracting a bustling crowd on all three days. 

While Wines of Brasil is hoping to triple exports off the back of a packed sports calender, there's one of the country's wineries set for a bigger year than most.

Lidio Carraro hit the jackpot when it was picked to provide Fifa's official wine of Brazil 2014. The label, which features a range of blends, is called Faces and will be officially unveiled at VinExpo in Bordeaux next month.

What's truly amazing about Lidio Carraro's fortune, however, is that while the wine will likely gain worldwide distribution because of Fifa's seal of approval (it is hunting for a UK distributor at LIWF, I was told) and will be served at all Fifa functions up to and including the World Cup, the winery is a mere 40 hectares, or roughly 40 Fifa-regulation-sized football pitches.

Lidio Carraro will use stock from other Brazilian vineyards to make up for the inevitable shortfall in liquid, hence the need for a blend. But despite the inherent craziness in picking a family-owned (and family-sized) vineyard to serve the world its wine, Fifa must be applauded for backing one of the little guys.

Even if Brazil don't lift the World Cup, Lidio Carraro is already a guaranteed winner.

 


BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?